Crispin Porter & Bogusky is the company behind the bizarre chicken mascot for Burger King, the subservient chicken. I checked the site yesterday and the chicken - or rather, the man behind the costume - is still there, waiting for your perverse orders. One of the new buzz or viral ads, the subservient chicken was created to convey Burger King’s “Have It Your Way” slogan in a more literal sense and, since its debut in April, it has recorded over 328 million hits from more than 100 countries. For a man dressed as a chicken, this is no mean feat.